Brand Kit · v1.0

The hineycoin
brand kit.

One source of truth for everyone building on hineycoin — the mark, the palette, the type, and how we sound. Keep it consistent, keep it restrained, keep it honest.

Maintained by hineycoin, inc. Last updated June 2026 Questions → info@hiney.online
02

Wordmark & lockups

Mark over the wordmark: a bold lowercase “hineycoin,” single weight, no letter-spacing, with “hiney” in the neutral and “coin” in orange. Use lockups for slide titles, section headers, merch, and link previews — not as avatars.

navy lockup on cream
Navy mark · cream fieldlight backgrounds
white lockup on orange
White mark · orange fielddark / color backgrounds
— Wordmark color rule is locked; typeface follows the supplied artwork (a bold lowercase sans, not the Fraunces display serif). The nav/footer wordmark on this page is set in Inter 800 as a close web-safe stand-in.
03

Banners

Wide-format headers built on the navy canvas with the app-icon mark and the core tagline. Keep key content centered so platform crops stay safe.

— YouTube is branded “HineyVersity” (the education channel), not “hineycoin,” to reinforce the academy positioning. Per the social kit: keep founding dates out of bios — a date in the X bio previously triggered an under-13 auto-lock.
04

Color

Navy is the foundation; orange is the single, sharp accent. Cream carries text and light surfaces. Green is reserved for in-product confirmation and growth states (it is not a social-branding color). Tap any swatch to copy its hex.

— click a swatch to copy hex · use CSS variables in code, never hard-coded hex
05

Shape & corners

Rounded, never sharp. Five radius tokens cover everything — use the token, not a one-off pixel value, so corners stay consistent across pages.

--radius-sm
8px
Tags, code blocks, small inputs
--radius-md
14px
Cards & panels — the default
--radius-lg
24px
Large cards, modals, feature blocks
--radius-pill
999px
Buttons, chips, toggles
--radius-circle
50%
Avatars & the hero logo
— the app-icon logo tile uses its own locked squircle — don't recreate it with a token
06

Typography

A characterful serif for display, a clean grotesk for body, and a monospace for anything technical — contracts, wallets, code, and data.

FrauncesDisplay'Fraunces', Georgia, serif
Future skills for the
digital economy generation.
InterBody & wordmark'Inter', system-ui, sans-serif

hineycoin is an education-first on-ramp into crypto. We explain what we're doing in plain language, we don't promise returns, and we treat new users like adults who deserve straight answers. The wordmark also rides on a bold lowercase sans in this family.

JetBrains MonoTechnical'JetBrains Mono', monospace
$HINEY · Solana
DDAjZFshfVvdRew1LjYSPMB3mgDD9vSW74eQouaJnray
07

Voice & tone

Restrained, professional, and honest — the tone a thoughtful parent or teacher would trust. The opposite of crypto-bro hype. Confidence comes from clarity, not exclamation points.

01

Educate, don't sell

Lead with how something works. The user should leave understanding more, not just wanting more.

02

Plain over jargon

Say it the way you'd say it to someone new. Define terms; never hide behind them.

03

Honest about risk

No guaranteed returns, no moon talk. Where there's uncertainty, we name it clearly.

04

Calm and direct

Short sentences. Few exclamation points. Let the substance carry the weight.

● We say

Get a wallet, post your clips, earn $HINEY.

Illustrative only — not guaranteed returns.

Here's exactly how this works.

Verify the address before you send anything.

● We don't

To the moon! 100x guaranteed!

Don't miss out — last chance, act now!

No rugs, wen moon, LFG.

WAGMI, degens — apes together strong.

08

HineyVersity sub-brand

HineyVersity is the education academy. It shares this exact palette — navy, orange, cream — and differs by form, not color: a flat collegiate register where hineycoin is flat-modern. Gold is retired from the everyday system (reserve it only for ceremonial certificates, if ever).

HineyVersity crest
The crest
Formal seal — channel art, thumbnails, certificates. The institution.
Hiney mascot
“Hiney” mascot
Friendly guide — lessons, onboarding, badges. The teacher. (concept)
Kinny — FutureKin Academy mascot

FutureKin Academy

The kids and teens education tier inside the HineyVersity ecosystem. Mascot: Kinny. Display typeface: Fredoka SemiBold. Body: Inter (shared). Two tracks: Kids (ages 5–12) — star badge, animated/gamified, Kin Coins rewards; Teens (ages 13–17) — chart badge, skills-first, supervised $HINEY (HC) practice, parent-approved. Rule: no “Hiney” on any kid-facing surface — ecosystem tie = palette + “Kin” thread + adult-facing footer line only. Clay mark is now a Hineycoin community asset — not a kids mark. See also: lockup-stacked.svg, emblem-hex.svg, kinny-bust-kids-orange.svg, kinny-bust-teens-orange.svg.

— one palette, two registers: hineycoin flat-modern · HineyVersity flat-collegiate · the crest and mascot don't compete
09

HineyPass sub-brand

HineyPass is the onboarding front door — the guided, safety-first path that takes a beginner from nothing to a working wallet. It shares the core palette and the same “w”-form mark, but switches register: a full-bleed orange app tile, so it reads instantly as the thing you tap to begin.

HineyPass app icon

The app icon

Full-bleed orange tile, white mark, rounded corners. The token wears navy with an orange ring; HineyPass inverts it — orange field, white mark — so token and product never get confused. Ships at 512 & 192px with transparent corners.

hineypass wordmark on cream
Two-tone wordmark · cream fieldlight backgrounds
hineypass wordmark on navy
Two-tone wordmark · navy fielddark backgrounds
— same mark, two registers: hineycoin (navy + orange ring) is the token · HineyPass (orange tile) is the door in · wordmark for headers, never as an avatar
10

Mission & mandate

“Future skills for the digital economy generation.”

hineycoin brings people into crypto the right way — education first, honesty always. Learn-to-earn for kids and adults, built on Solana.

— The six things we teach:
CryptoAIFinance Digital SafetyVibe CodingBlockchain
HineyVersity

HineyVersity

The education arm of hineycoin — the academy where the learn-to-earn courses live. Branded distinctly on YouTube while sharing this same identity system.